
BAR CONSULTANCY
At Holy Water, our bar consultancy is built on over 20 years of walking alongside bar groups, founders, and operators — helping turn ideas into living, breathing concepts. From first sketch to final service, we shape spaces, menus, and teams that feel grounded, coherent, and built to last.
We are not of the norm. We are storytellers, collaborators, and quiet disruptors — deeply drawn to the ritual of drinks and the human moments they hold. Our work is rooted in people and planet, guided by seasonality, locality, and a supply chain we know by name. We believe every ingredient has a story, every pour has purpose, and every bar can be a force for connection.
Sitting at the intersection of creativity and operational clarity, we balance imagination with the realities of running successful spaces. We currently specialise in luxury hotel groups and high-end beach bars, creating drinks programmes and identities that feel both culturally relevant and commercially resilient — built not just for now, but for what comes next.
The rituals of food and drink form the cornerstone of humanity. They move our hearts and touch our spirit. It’s how we communicate love and identity. Let’s do some good, while doing something good.
Adam McVay

01
CONCEPT CREATION
Defining the driving force, values and core characteristics of a place or brand.

02
MENU & DRINK DESIGN
Combinations of flavours, garnishes and glassware with a vision beyond the drinks.

03
TRAINING & STAFF RETENTION PROGRAMME
Continuous refinement in style of service and staff expertise to build stand-out quality.

04
RECRUITMENT
Seeking out the personalities who shape up the unique character of a great establishment.

05
SUPPLIER
SET UP
Bringing together the brands who do it best for carefully select products which excel in quality and values.

06
SUSTAINABILITY APPROACH
Eliminating waste and consuming wisely is the only way forward.

07
OPS & BOH GUIDELINES
Smart operations save running costs, streamline staff efforts and make people happy.

08
PR MARKETING & SOCIAL
Meaning before volume. Pitching it right shines through the noise of marketing better than flooding it.



