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Ultimate Consumer Experience

Other Projects

Dive into more related projects by Holy Water.

Liberty - The Hideout

The Grove Hotel



The rituals of food and drink form the cornerstone of humanity. They move our hearts and touch our spirit. It’s how we communicate love and identity. Let’s do some good, while doing something good.

Adam McVay



Liberty’s go to drinks agency

In an ongoing partnership with the Liberty London department store, we manage a variety of onsite brand and product launches, book signings and Loyalty club treatment sessions, as well as operating the festive pop-up cocktail lounge, The Hideout..

We ensure every event is designed around the specific brand’s identity. We provide: 


Signature cocktails menus


Bespoke bar design with quick and seamless turnarounds on shop floor


Elegant service by our own staff, for the ultimate consumer experience.

Year: 2019

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